DIY Tips
What Your Favourite Brands Are Really Saying
- Logo Colour Psychology
- Netflix – Red Hot & Ready to Stream
- CelcomDigi – Fresh Vibes, Fast Connection 💙💛
- Petronas – Cool, Calm and Collected 💚
- 7‑Eleven – The Combo Meal of Colours 🟢🟠🔴
- 99 Speedmart – The OG Budget Bae 🟢🟧
Because colour isn’t just for show — it’s full-on psychological warfare (in the friendliest way possible).
Ever wondered why some brands make you feel a certain way? Why do you trust Petronas, binge on Netflix, or swing by 99 Speedmart “just to grab one thing” — and end up lugging around a – filled to the brim – heavy basket?
Spoiler alert: It’s not magic — it’s marketing. And colours are at the heart of it.
Let’s decode Malaysian-style — five iconic brands and what their colour choices are really saying (without actually saying it).
Netflix – Red Hot & Ready to Stream
Colour: Bold, unapologetic red
Netflix didn’t just pick red because it’s sexy — red triggers excitement, urgency, and that “just one more episode” vibe. It’s dramatic, attention-grabbing, and perfect for a brand that thrives on suspense and stories.
It’s the sambal of the streaming world — spicy, addictive, and lowkey makes you sweat at 3am because you forgot to sleep. And it works – most Malaysians are binge watching their favourite shows on their Netflix subscription now. Yes, I’m looking at you, Mr Squid Game Fan!
CelcomDigi – Fresh Vibes, Fast Connection 💙💛
Colour: Deep blue + vibrant yellow
After Celcom merged with Digi, their new CelcomDigi identity combines the classic Celcom blue (trust, credibility) with Digi’s energetic yellow (innovation, vibrancy) — forming a butterfly-like logomark that symbolizes transformation and unity.
The new logo isn’t just about aesthetics — it represents their ambition to lead Malaysia’s digital future with passion and excellence.
Like pandan flavour plus high-speed Wi‑Fi — local heritage meets global tech. Just like ordering an iced cendol through Grab, oh so deliciously quick!
Petronas – Cool, Calm and Collected 💚
Colour: Teal green
Petronas uses a serene teal green that conveys sustainability, innovation, and cultural pride. It’s bold yet calm — much like the oil titan itself, quietly powering the nation.
Think that friend who brings reusable straw to every kopi session and secretly runs a solar panel startup.
You’re thinking of kopi ikat tepi now aren’t you? Fuel up at Petronas and go!
7‑Eleven – The Combo Meal of Colours 🟢🟠🔴
Colours: Green, Orange, Red
Green invites you in with a friendly and approachable atmosphere, the orange perks you up with its energetic and affordable choices of yummy snacks and the red embodies urgency and action with all its slashed off sale prices.
Together, 7 Eleven delivers the message: “Walk in, grab your nasi lemak or Maggi, and go.” Always fast, always convenient, always there.
The mamak stall of convenience stores — always open, always got what you need even at 1 am. You walk in for Maggi cup, and before you know it, you’re standing at the cashier with arms filled with yummy midnight goodies!
99 Speedmart – The OG Budget Bae 🟢🟧
Colours: Forest green + bright orange
Green says “trustworthy and affordable.” Orange adds speed and energy. It practically whispers, “Murah lah, boleh jimat.”
99 Speedmart is your neighbourhood warung-style supermarket — no fuss, no flair, just cheap and fast.
Now, the next time you pass a logo, don’t just see the colour — feel it. These brands invest heavily in getting their shades just right because colour doesn’t only draw the eye — it stirs emotion.
From Netflix turning up the heat, CelcomDigi uniting tech and trust, to 99 Speedmart giving budget bliss — these brands aren’t just selling products.
They’re painting emotions.
Wanna find your brand’s colour language?
Let’s help you paint your personality, not just your walls. 🎨😉
Links:
- https://www.netflix.com/browse
- https://www.rottentomatoes.com/tv/squid_game
- https://www.celcomdigi.com/
- https://www.petronas.com/
- https://www.7eleven.com.my/7-eleven-brand/?gad_source=1&gad_campaignid=20003865270&gbraid=0AAAAApW3jK3EL2vjDdtZg77eVnkGsoMP6&gclid=CjwKCAjwhuHEBhBHEiwAZrvdcu_wej3BPADn9mwW-mLd0AthAMhOBMUmpEE8vJD_ekdSkbyZ8WgxzhoCnuoQAvD_BwE
- https://99speedmart.com.my/